Web Analytics
Roadmap

Web Analytics Fundamentals
|
Reporting, Insights & Optimization
|
Website Tracking & Tag Management
|
Data Collection & Metrics (KPIs)
|
User Behavior Analysis
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Conversion Tracking & Funnel Analysis
|
Analytics Tools (Google Analytics, GTM)
Foundation Course in Digital Marketing

Course Description

Ready to track, measure and grow traffic, leads & sales with Web Analytics?

This Web Analytics Course is designed for students, freshers, working professionals, digital marketers, website owners and business founders who want to understand what users are doing on their website and how to improve results using data.

You’ll learn how to use Google Analytics (GA4), Google Tag Manager (GTM), and essential tracking techniques to measure traffic sources, user behavior, events, conversions, campaigns and revenue.

We start from basics – what is analytics, key metrics, GA4 interface – and then go step-by-step into event tracking, goals, e-commerce tracking (concepts), UTM parameters, funnels, audiences and reports. Everything is explained in easy language with live dashboards and practice websites.

By the end of this course, you will be able to confidently work as a Web Analytics Executive, Digital Marketing Analyst, Performance Marketer, Campaign Analyst or add strong analytics skills to your SEO, PPC, Social Media or Growth profile.

Comprehensive Curriculum

Web Analytics & GA4 Fundamentals
User Behaviour, Funnels & Conversion Tracking
Google Tag Manager for Events & Custom Tracking
Campaign, UTM & Performance Measurement
Dashboards, Reports & Insight Communication

What You’ll Learn from this Web Analytics Course?

Basics of Web Analytics & KPIs – sessions, users, page views, bounce rate, conversion rate and more.
Google Analytics 4 (GA4) interface – reports, navigation, real-time, lifecycle and user reports.
Understanding traffic sources – organic, paid, social, direct, referral, email and campaign tracking.
Behaviour & engagement – top pages, scrolls, events, funnels and user paths on the website.
Event & conversion tracking – button clicks, form submits, downloads, lead forms, WhatsApp & call clicks (concept & GTM setup).
UTM parameters & campaign attribution – measuring performance of ads, emails, influencers and social posts.

Why You Should Learn This?

Most websites and campaigns fail not because of lack of effort, but because no one is correctly tracking and analyzing the data.

Web Analytics is the backbone of Digital Marketing. Without it, you are just guessing – with it, you can see exactly which campaigns, creatives, keywords, pages and audiences are working.

Learning Web Analytics helps you:
– Reduce wasted ad spend and invest only in what works.
– Improve website experience using behaviour and funnel reports.
– Prove your value to management/clients with clear numbers and dashboards.
– Grow as a Data-Driven Digital Marketer / Analyst.

At Skills Boost, we focus on practical tracking setups, live GA4 views, GTM configurations and real scenarios like lead-gen, e-commerce and service-based businesses.

Program Curriculum

Introduction to Web Analytics & GA4

GA4 Interface, Metrics & Standard Reports

User Behaviour, Events & Funnels

Google Tag Manager (GTM) Fundamentals

Conversion Tracking & Lead/E-commerce Concepts

UTM Parameters, Campaign & Channel Analysis

Dashboards, Explorations & Reporting

Projects, Use Cases & Career Preparation

Tools You will learn.

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Data Studio / Looker Studio (Concept & Use)
Google Ads / Meta Ads Reporting (Integration Concept)
Google UTM Builder & URL Tools
Excel / Google Sheets for Analytics Reporting
Basic BI / Dashboard Tools (Concept Level)
Website Debugging Tools (Extensions / Inspect Elements – Concept Use)

Hiring Partners

Digital Marketing Agencies & Performance Firms
IT & SaaS Companies (Growth & Analytics Teams)
E-commerce & D2C Brands (Performance Marketing & Analytics)
Startups & Growth Stage Companies (Data-driven Roles)
Consulting & Analytics Service Providers
In-house Digital & Marketing Teams (Corporate)
Freelance / Remote Analytics & Tracking Projects
Local Businesses & Agencies Needing Analytics Setup

Learning Outcomes

After successfully completing this Web Analytics course, learners will be ready for analytics, tracking & performance roles. Students can become…

Web Analytics Executive

Web Analytics Executive (GA4 & GTM)

Digital Marketing Analyst

Digital Marketing / Performance Analyst

Tracking Specialist

Tracking & Tag Implementation Specialist

Campaign Analyst

Campaign & Conversion Analyst

Growth

Growth & Optimization Executive (Data-Driven)

Reporting

MIS / Marketing Reporting Analyst

Freelancer

Freelance Web Analytics Consultant

Next Step

Ready for Advanced Analytics / Data Science

Fee Structure

Web Analytics Mastery Program

Duration: 2–3 Months (Practical Training)
Class Duration: 1.5 Hours per Session
Batch Size: Limited to 15 Students
Certification: Industry Recognized Certificate
β‚Ή15,000
β‚Ή7,999
Limited Time Offer
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Physical Classroom
Direct Mentor Interaction

Course Details

  • Duration: 3 Months
  • Timing: 7:00 PM - 9:00 PM
  • Batch Size: 25 Students

What's Included

  • Live Interactive Sessions
  • Recorded Sessions Access
  • Placement Assistance

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Ashutoash Kumar

Sr. Data Analyst

Turn data into decisions. Build your career as a Data Analyst today!.

Mr. Ankit Kumar

Sr. Digital Marketer

Become a Sr. Digital Marketer and lead brands to success with powerful strategies and data-driven decisions.

Ms. Neha Kumari

Sr. Faculty Data Science

Sr. Faculty in Data Science at Skills Boost, helping learners master data-driven skills with real-world insights.

Mrs. Kavita

Digital Marketing Specialist

Kavita is a Digital Marketing Specialist at Skills Boost, skilled in SEO, SMM, and PPC, helping brands grow their online presence.

Ready to up skill yourself with Skills Boost

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Digital Marketing Mastery Course

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