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Ready to track, measure and grow traffic, leads & sales with Web Analytics?
This Web Analytics Course is designed for students, freshers, working professionals, digital marketers,
website owners and business founders who want to understand what users are doing on their website and how to
improve results using data.
Youβll learn how to use Google Analytics (GA4), Google Tag Manager (GTM), and essential tracking techniques
to measure traffic sources, user behavior, events, conversions, campaigns and revenue.
We start from basics β what is analytics, key metrics, GA4 interface β and then go step-by-step into
event tracking, goals, e-commerce tracking (concepts), UTM parameters, funnels, audiences and reports. Everything is
explained in easy language with live dashboards and practice websites.
By the end of this course, you will be able to confidently work as a Web Analytics Executive, Digital Marketing Analyst,
Performance Marketer, Campaign Analyst or add strong analytics skills to your SEO, PPC, Social Media or Growth profile.
Most websites and campaigns fail not because of lack of effort, but because no one is correctly tracking and analyzing the data.
Web Analytics is the backbone of Digital Marketing. Without it, you are just guessing β with it, you can see exactly
which campaigns, creatives, keywords, pages and audiences are working.
Learning Web Analytics helps you:
β Reduce wasted ad spend and invest only in what works.
β Improve website experience using behaviour and funnel reports.
β Prove your value to management/clients with clear numbers and dashboards.
β Grow as a Data-Driven Digital Marketer / Analyst.
At Skills Boost, we focus on practical tracking setups, live GA4 views, GTM configurations and real scenarios
like lead-gen, e-commerce and service-based businesses.
After successfully completing this Web Analytics course, learners will be ready for analytics, tracking & performance roles. Students can becomeβ¦
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Explore industry relevant & career
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online courses from leading Institute
Learn from Top Industry Experts
Online live training for 3-6 months
Industry led projects and internships
Learn from expert industry faculties
Get placement assistance
It is high time for learning
The duration of tech certification programmes varies depending on the course and specialization. Most programs take 3 to 6 months to complete with regular online learning. Some advanced courses or specializations may take longer, up to 9 to 12 months.
No, a prior tech background is not required. Our courses are designed for beginners, intermediates, and professionals alike. Each program starts with foundational concepts and gradually moves to advanced topics, making it suitable for learners from any background.
Yes, all our tech certification programs are designed for flexible online learning. You can study at your own pace, access recorded lectures, and complete assignments according to your schedule, making it convenient for working professionals.
Gain industry-relevant knowledge in banking, finance, and insurance, enhance your career prospects, and access practical learning and certification.
Yes, these courses include placement assistance, resume building, and interview preparation to help learners transition into relevant roles.
Yes, Skills Boost provides dedicated placement support to help learners transition from learning to employment. This includes guidance on creating strong resumes, connecting with industry partners, and accessing job opportunities relevant to your certification or degree program.
Skills Boost offers comprehensive interview preparation support, including mock interviews, commonly asked questions, soft skills training, and personalized feedback. This ensures learners are confident and well-prepared to face real-world interviews in their respective fields.
Yes, completing a Skills Boost program gives you access to real job opportunities shared by our industry partners. Learners can apply directly to openings in tech, BFSI, digital marketing, and other sectors depending on their completed course and certification.
Placement support is offered for most Job + Certification programs and certain advanced courses. While all learners benefit from career guidance and resources, specific placement assistance may vary depending on the program and eligibility criteria.
Skills Boostβs placement support stands out because it combines industry-recognized certification, practical skill-building, and personalized career guidance. Learners not only gain knowledge but also develop the confidence, resume readiness, and interview skills required to secure roles in leading companies across India.
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