E-Commerce Marketing
Roadmap

E-Commerce Marketing Fundamentals
|
Market & Audience Research
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Product Listing & Content Optimization
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SEO & Paid Advertising (Google Ads, Social Media Ads)
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Email Marketing & Customer Engagement
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Analytics & Performance Tracking
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Conversion Optimization & Growth Strategies
Foundation Course in Digital Marketing

Course Description

Ready to build a high-income career in E-Commerce Marketing & Online Store Growth?

This E-Commerce Marketing program is designed for aspiring marketers, entrepreneurs and business owners who want to master online selling, marketplaces, D2C stores, performance marketing and analytics. You will learn how to set up profitable online stores, optimise product listings, run high-ROI ad campaigns, manage marketplaces (Amazon, Flipkart, Meesho, etc.), and use data to scale revenue.

The course covers strategy, tools and execution across the full e-commerce funnelβ€”from traffic acquisition to conversion, retention and repeat sales. By the end, you’ll be ready for roles like E-Commerce Marketing Specialist, Performance Marketer, Marketplace Executive, D2C Growth Marketer and moreβ€”or to grow your own online business.

Comprehensive Curriculum

E-Commerce Business & Funnel Strategy
Marketplace Selling & Listing Optimisation
D2C Store Setup (Shopify / WooCommerce) & CRO
Performance Marketing, Ads & Analytics for E-Com
Capstone Live Store / Marketplace Growth Project

What You’ll Learn from this E-Commerce Marketing Course?

E-commerce business models (D2C, marketplace, dropshipping, hybrid) & customer journey mapping
Product research, catalog planning, pricing, offers & margin calculation for profitable campaigns
Store setup & optimisation on Shopify / WooCommerce: themes, apps, checkout & conversion boosters
Marketplace SEO & ads: Amazon, Flipkart, Meesho style listing optimisation, deals & promotions
Running & scaling performance campaigns on Meta Ads & Google Ads specifically for e-commerce
Analytics, tracking, ROAS, CAC, LTV & building weekly/monthly performance reports for management

Why You Should Learn This?

Every brandβ€”from local sellers to global companiesβ€”is shifting to e-commerce. They need professionals who understand how to bring traffic, convert visitors into buyers, and scale profitably.

E-Commerce Marketing skills are in high demand across D2C brands, marketplaces, agencies, startups, offline-to-online businesses and even freelancers. Once you understand how to sell products online, you can apply that knowledge to any nicheβ€”fashion, electronics, beauty, food, education and more.

At Skills Boost, our e-commerce trainers have worked with real online stores, ad accounts and marketplaces. They teach using live dashboards, real campaign case-studies and growth experimentsβ€”not just theory.

Through live classes, hands-on store setups, campaign simulations and a final capstone project, you’ll build the confidence to manage full-funnel e-commerce marketing, handle budgets and deliver measurable growth for your employer or your own business.

Program Curriculum

E-Commerce Fundamentals & Online Buyer Journey

Product Research, Catalog Planning & Pricing Strategy

D2C Store Setup (Shopify / WooCommerce) & Conversion Optimisation

Performance Marketing – Meta & Google Ads for E-Commerce

Marketplace Selling – Amazon, Flipkart, Meesho (Concept & Execution)

Analytics, Tracking & Attribution for E-Commerce

Automation, Retention & CRM for E-Commerce

Career Preparation for E-Commerce & Performance Marketing

Tools You will learn.

Shopify / WooCommerce / E-Com Store Builders
Amazon / Flipkart / Meesho Seller Panels (Concept)
Meta Ads Manager
Google Ads & Merchant Center (Overview)
Google Analytics 4 (GA4) & Tagging Tools
Email / SMS / WhatsApp Automation (Concept Tools)
Reporting Dashboards & Spreadsheet Templates
Basic Design / Creative Tools (for Ads & Banners)

Hiring Partners

D2C & Online-First Brands
E-Commerce & Performance Marketing Agencies
Marketplaces & Seller-Support Ecosystem
Retail / FMCG Brands Going Online
Startups & Growth-Stage Companies
Freelance & Consulting Opportunities
Aggregator & Multi-Brand Stores
Local Businesses Going E-Com with D2C stores

Learning Outcomes

After successfully completing this E-Commerce Marketing course, learners will be ready for multiple online growth & performance roles. Students can become…

E-Commerce Marketing Specialist

E-Commerce Marketing Specialist

Performance Marketing Executive

Performance Marketing Executive

Marketplace Executive

Marketplace / Seller Central Executive

D2C Growth Marketer

D2C Growth Marketer

E-Com Campaign Manager

E-Com Campaign Manager

E-Commerce Analyst

E-Commerce / Growth Analyst

Online Store Strategist

Online Store / Funnel Strategist

Freelance E-Com Marketer

Freelance E-Com Marketer

Fee Structure

E-Commerce Marketing Mastery Program

Duration: 6 Months (Comprehensive Training)
Class Duration: 1.5 Hours per Session
Batch Size: Limited to 15 Students
Certification: Industry Recognized Certificate
β‚Ή60,000
β‚Ή40,000
With Laptop Free
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Course Details

  • Duration: 3 Months
  • Timing: 7:00 PM - 9:00 PM
  • Batch Size: 25 Students

What's Included

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Become a Sr. Digital Marketer and lead brands to success with powerful strategies and data-driven decisions.

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Digital Marketing Specialist

Kavita is a Digital Marketing Specialist at Skills Boost, skilled in SEO, SMM, and PPC, helping brands grow their online presence.

Ready to up skill yourself with Skills Boost

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Digital Marketing Mastery Course

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