Content Marketing
Roadmap

Content Marketing Fundamentals
|
Audience Research & Buyer Personas
|
Content Strategy & Planning
|
Content Creation (Blogs, Social Media, Video)
|
SEO & Keyword Optimization
|
Content Distribution & Promotion
|
Analytics, Performance & Optimization
Foundation Course in Digital Marketing

Course Description

Ready to start your career journey as a Content Marketing professional?

This Content Marketing Course is designed for students, freshers, business owners and working professionals who want to learn how to create, plan, and promote content that drives traffic, engagement and sales. You will learn how to research your audience, plan content strategy, write blogs and ad copy, create social media content, optimize content for SEO, run email campaigns and measure performance using analytics. The entire course is practical and project-based, so that you can build a strong portfolio and start working as a content marketer or freelancer.

Comprehensive Curriculum

Content Marketing Fundamentals & Strategy
Audience Research, Content Planning & Funnels
Copywriting, Blogging & SEO Content Writing
Email, Social Media & Performance Content
Capstone Project & Portfolio Creation

What You’ll Learn from This Content Marketing Course?

Fundamentals of content marketing, brand voice, audience persona & buyer’s journey
How to research topics, find content ideas & plan content calendars
Blog writing, website content, landing page content & ad copywriting basics
SEO content writing – keywords, on-page structure, meta tags, internal linking
Social media content – posts, reels scripts, captions, hooks & CTAs
Email marketing content – subject lines, sequences, newsletters & promotional emails
Analytics basics – tracking content performance using Google Analytics & social insights
How to build a strong content portfolio & get clients or jobs

Why You Should Learn This?

Content is the backbone of digital marketing. Every brand needs blogs, website pages, social media posts, scripts, ad copies and email sequences to grow its online presence. That’s why Content Marketing professionals are in huge demand across agencies, startups, e-commerce, education, SaaS and almost every industry.

At Skills Boost, our Content Marketing course focuses on real-world writing and strategy work instead of only theory. You will write multiple pieces of content, get feedback from trainers, learn how to optimize for SEO and conversions, and understand how agencies and companies actually work. By the end of the course, you’ll have portfolio-ready content samples that you can show to clients and employers.

Program Curriculum

Content Marketing Fundamentals

Content Strategy & Planning

Blogging & SEO Content Writing

Website, Landing Page & Ad Copy

Social Media Content Creation

Email Marketing Content

Content Analytics & Optimisation

Career Preparation (Content & Copy)

Tools You will learn.

Google Analytics
WordPress / CMS
Canva / Design Tools
Google Docs / Sheets
Email Tools (Mailchimp etc.)
Social Media Schedulers
Keyword Research Tools
AI Writing Assist Tools

Hiring Partners

Digital Marketing Agencies
Startups & Brands
E-commerce Companies
EdTech & SaaS
Content & Media Firms
Freelance & Remote Clients
Marketing Teams
Agencies & Studios

Learning Outcomes

After successfully completing this Content Marketing course, students can prepare for roles such as…

Content Writer

Content Writer / Blogger

Content Marketer

Content Marketing Executive

Copywriter

Copywriter (Ads / Landing Pages)

Social Media

Social Media Content Strategist

Email

Email & Newsletter Writer

SEO

SEO Content Specialist

Freelancer

Freelance Content Marketer

Script Writer

Script Writer (Reels / YouTube)

Fee Structure

Content Marketing & Copywriting Mastery

Duration: 3 Months (Live + Assignments)
Class Duration: 1.5 Hours per Session
Batch Size: Limited to 15 Students
Certification: Skills Boost Content Marketing Certificate
β‚Ή24,999
β‚Ή14,999
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Course Details

  • Duration: 3 Months
  • Timing: 7:00 PM - 9:00 PM
  • Batch Size: 25 Students

What's Included

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Become a Sr. Digital Marketer and lead brands to success with powerful strategies and data-driven decisions.

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Kavita is a Digital Marketing Specialist at Skills Boost, skilled in SEO, SMM, and PPC, helping brands grow their online presence.

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