Ready to master Influencer Marketing and use creators to grow brands, sales and visibility?
This Influencer Marketing course is designed for students, business owners, agency
professionals and aspiring marketers who want to learn how to identify, approach, negotiate and
manage influencers across Instagram, YouTube, Snapchat, short-form video platforms and more.
You’ll learn how to build an end-to-end influencer strategy – from setting objectives and
budgets to selecting the right creators, designing campaigns, tracking deliverables and measuring ROI.
The course also covers UGC content, creator briefs, contracts (basic understanding), influencer
outreach and integrating influencer campaigns with your overall digital marketing
funnel.
By the end, you’ll be ready for roles like Influencer Marketing Executive, Creator Manager,
Brand Collaboration Specialist or to manage influencer campaigns for your own brand or clients.
Influencer Strategy & Campaign Planning
Finding & Shortlisting the Right Influencers
Outreach, Negotiation & Collaboration Management
Tracking, Analytics & Campaign ROI
Live Influencer Campaign Project
The role of influencer marketing in the digital funnel – awareness, consideration, conversion & brand love
Types of influencers – nano, micro, macro, celebrity & how to choose the right mix for a campaign
Researching and shortlisting influencers using manual methods & basic tools/platforms (concept level)
Writing influencer outreach emails/DMs, negotiation basics & setting expectations with creators
Building briefs, timelines, deliverables lists & content guidelines for influencers and UGC creators
Measuring performance – reach, views, engagement, clicks, coupon/redemption & sales attribution (basic)
Influencer Marketing has become one of the most powerful channels for both big brands and
small businesses. From D2C brands and apps to coaches, local businesses and
startups, everyone is using creators to get attention and build trust.
Companies need people who understand how to work with creators professionally – not just
send random messages. If you can plan influencer campaigns, negotiate effectively and deliver measurable
results, you become a high-value asset for agencies and marketing teams.
At Skills Boost, we teach Influencer Marketing using real examples, templates and
workflows used in the industry. You’ll practice building shortlists, outreach messages, briefs and
campaign trackers.
Through live sessions, assignments and a capstone campaign project, you’ll be ready to
manage influencer collaborations confidently – for your own brand, your employer or freelance clients.
After successfully completing this Influencer Marketing course, learners will be ready for creator-first
marketing roles. Students can become…
